Agency coaching
Last updated: Published by Tim Kilroy
Tim Kilroy's agency coaching runs from $399 a month for group coaching to custom builds for agencies past $1M a year.
It is marketing agency coaching for founders of marketing, creative, development, PR, and content agencies. The format changes with revenue: structured group coaching under $50K a month, and fully custom systems once the specific agency becomes the bottleneck.
The question
Pick by revenue stage. Under $50K a month, Agency Studio ($399 a month) or Agency Studio+ ($999 a month). Past $1M a year, a custom SalesOS or DemandOS engagement. Between $50K a month and $1M a year is a graduation zone where an honest read on which side of the line you sit matters more than any program.
Group coaching wins when you need structure, frameworks, and straight answers on a budget. Custom work wins when your problems are specific enough that templates stop helping. If your bottleneck is mainly operations and delivery efficiency, an operations specialist may fit better than a sales and demand coach.
Definition
Agency coaching is ongoing guidance for an agency owner on the decisions that shape growth: positioning, pricing, pipeline, hiring, and leadership. In Tim Kilroy's Agency Studio it works like a clinic, not a curriculum. Founders bring whatever is on fire, it gets worked on the call, and they leave with a number, a decision, or a next action.
Coaching research
19%
more sales toward goal for salespeople with a highly effective coach (Corporate Executive Board research)
87%
of respondents in a 2019 coaching study agreed executive coaching has a high ROI
Compare
| Program | Revenue fit | What you get | Price |
|---|---|---|---|
| Agency Studio | Under $50K a month (from about $20K) | Group room, frameworks, weekly working sessions | $399 a month |
| Agency Studio+ | $25K to $50K a month | Everything in Studio plus a custom plan and monthly 1:1 with Tim | $999 a month |
| SalesOS | $1M a year and up | Custom, done-with-you agency sales system | Scoped individually |
| DemandOS | $1M to $20M a year | Whole-team demand generation system | Scoped individually |
By stage
$0 to $25K a month
You are the entire company, and the pipeline is whoever replied last week.
Below $20K a month, get reps and a clear offer first. From there, Agency Studio.
$25K to $50K a month
Every deal and every delivery still runs through you, so growth stalls when you get busy.
Agency Studio+ for a custom plan and monthly one-on-one accountability.
$1M to $5M a year
A generalist competing on price, sales still depend on you, and profit stays thin.
SalesOS: positioning first, then a sales engine built around your agency.
$5M to $10M a year
You are still in the sales seat and need a team that leads.
Custom work scoped individually.
You don't need another fix. You need someone who can see the whole machine.
Inside Studio
Proof
As published on timkilroy.com (opens in a new tab).
“In less than 8 weeks, my MRR increased by 80 to 90%. When we started, my stress was at a 10. Now it is a 1 or a 2.”
“Tim helped me understand the value I bring to my clients and to reflect that value in my pricing. For the first time, I felt like I was running a real business, not just surviving.”
Back to the agency consulting overview, or see what agency coaching costs and how to set agency rates.
FAQ
Read all 49 questions and answers in the agency consulting FAQ
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